Turn Downloads on The iOS App Store into Conversions with Apple App Store Optimization Services

When you make a mobile app, it’s difficult to compete against trending apps or new apps that are developed by experienced and reputable developers. To be able to rank high on the app store and compete against your competitors, performing Apple App Store ASO is essential. At Legency Group, we help rank you on the Apple App Store with our ASO services, which helps your iOS app:

Enhances Brand Visibility for Users Exploring App Stores

Increases Downloads by Making Your App Easier to Discover

Improves Conversions & Grows Your Customer Base


💼 Why Apple App ASO Matters

How to Optimize For Apple’s App Store?

1

Improves Your App's Visibility & Position in The Apple App Store Charts

Optimizing for the Apple App Store helps your app achieve higher rankings in both app store listings and search engine results.
2

Drives Higher Organic App Downloads

Improving your app’s visibility on the Google Play Store increases installs while reducing the need for paid advertising.
3

Better Optimizations, More Conversions

Strong descriptions paired with engaging visuals enhance your app’s visibility on the Apple App Store, boosting both downloads and conversion rates.
4

Builds Stronger Connections with Your Audience

Higher install numbers mean more user interaction, better retention, and ultimately, a more successful app.
🔥 Essential ASO Support

What are Our Google Play Store ASO Services?

Legal Keyword Research & Optimization

Keyword Research & Optimization

We help in identifying high-traffic keywords related to your brand and industry as well as optimize the metadata of your app.
App Title, Subtitle & Description Enhancement

App Title, Subtitle & Description Enhancement

We help improve the readability of the contents surrounding your mobile app, including its title, subtitle, and description, ensuring that your app is ranked higher on search rankings.
Data-driven Insights & Optimization
Our service includes optimizing icons, screenshots and the preview videos in the app store for higher conversions.
No. 1 Trusted

Ratings & Review Management

In ASO, it is also important to keep improving app trust & credibility to ensure that audiences gain trust in your brand and download the app.
Comprehensive Process

A/B Testing & Performance Tracking

We test and track your brand’s app performance to ensure Data-driven optimizations that will lead to increased installs.
Customised SEO Strategy

Competitor ASO Strategy

We analyze your competitors and create carefully crafted ASO strategies in order to outrank their mobile app.
Ongoing SEO Maintenance & Support

Ongoing ASO Maintenance

Our service doesn’t end as soon as your app is at the top. We will continue to keep your app optimized as trends evolve.
📰 FAQ Questions

Frequently Asked Apple App Store Optimization Questions

A: ASO (App Store Optimization) helps apps gain visibility, attract organic downloads, and improve conversion rates. With millions of apps competing on the App Store, optimization ensures your app stands out to the right audience and maximizes long-term growth.

A: Key factors include app title and subtitle, keyword usage, ratings and reviews, download volume, app engagement, update frequency, and metadata quality. Visual elements like screenshots and app icons also play a role in driving installs.

A: Keywords are central to ASO. Apple uses the keywords placed in the title, subtitle, and keyword field to determine an app’s relevance to user searches. Choosing the right keywords increases discoverability and helps the app rank higher in search results.

A: Ratings and reviews signal app quality and user satisfaction. Higher ratings and positive reviews improve trust, boost conversion rates, and are a strong ranking factor in Apple’s algorithm. Conversely, poor ratings can reduce visibility and discourage downloads.

A: Apple’s App Store relies heavily on metadata fields (title, subtitle, keywords) and gives developers a dedicated keyword field to target search terms. Google Play, on the other hand, indexes the full app description and places more weight on keyword density and backlinks. Apple focuses more on curated user experience, while Google emphasizes textual relevance and app authority.