For some people, their lives can get very busy and hectic, and as such, one of the first things that tends to be sacrificed is the attention put into their daily healthcare routines. Paris Yee, recognizing this, founded her health supplement distribution brand (Paris Queen) to help those seeking to better their lifestyles.
However, as Paris Queen is a new brand in the market, it is caught amongst other giant wellness centres and ecommerce stores offering similar products. That's where we come in, helping turn her brand from one among dozens into a name linked directly to health and wellness supplements.
The Road to Regality Starts with Paris Queen
In a market filled with flashy marketing and inconsistent durian quality, Dury Dury stands for authenticity, quality, and Malaysian pride.
We positioned Dury Dury as the most trusted and premium durian experience, proudly sourced from its own orchards that are carefully nurtured and maintained. Rather than chasing trends or gimmicks, Dury Dury focuses on delivering the purest and most authentic taste of Malaysian durians, directly from orchard to table.
Built on craftsmanship, consistency, and cultural pride, Dury Dury presents durian not just as a fruit, but as a heritage experience Malaysians can proudly share with the world.
Brand Positioning
In between all of them stands Paris Queen, and we've positioned the name to be a trusted brand that offers reliable, quick, and high-quality solutions to its consumers to improve their health based on their lifestyle.
Brand Identity
Website
We designed their website to reflect Paris Queen's brand positioning, developing a user-friendly website that runs smoothly for e-commerce. The colors of the website give off the feeling of peace and purity, which is in line with their ideology of better health and wellness. Every page carefully highlights the purpose of each health supplement, helping users make informed decisions according to their lifestyle and health.
SEO
Results
