For most, a wedding is the happiest day of their lives, and on that special day, many brides would wish to be the most beautiful they've ever been, and therein lies the demand for wedding gowns, which there are many distributors of.
Gelly Wee is one of these distributors, a premium wedding gown boutique situated in Kuala Lumpur specializing in custom bridal dresses, evening gowns, and rental services. However, despite its seemingly high profile and reputation, it was not an easy brand to find on search engines after its website redesign.
That's where we came in, offering our SEO services to improve their visibility and organic traffic.
Solutions
Measures Taken for SEO
Keyword Research
Researched and identified high-volume keywords to determine what users are searching for related to wedding gowns.
On-Page SEO
Developed pages dedicated to popular search terms, with detailed descriptions and rich visuals optimized for Google Images, and curated engaging blog posts leveraging the high-volume keywords.
Off-Page SEO
Acquired high quality backlinks and helped with PR mentions for increased brand authority.
Technical SEO
Added descriptive ALT text to and compressed high-quality images, as well as implemented image schema to help gowns appear in image-based SERPs.
Local SEO
Crafted geo-specific landing pages targeting Kuala Lumpur, Petaling Jaya, and Subang audiences to boost Google Maps and "near me" visibility.
