Durian, the King of Fruits, is more than just food in Malaysia, it's a national obsession and a must-try for tourists. But in a crowded market where every durian retailer is fighting for attention both online and offline, standing out takes more than just good fruit.
That's where Dury Dury comes in, a brand we helped transform from a new durian brand into one of Kuala Lumpur's most recognized durian experiences.
Brand Positioning
The Most Authentic Taste of Malaysian Pride
In a market filled with flashy marketing and inconsistent durian quality, Dury Dury stands for authenticity, quality, and Malaysian pride.
We positioned Dury Dury as the most trusted and premium durian experience, proudly sourced from its own orchards that are carefully nurtured and maintained. Rather than chasing trends or gimmicks, Dury Dury focuses on delivering the purest and most authentic taste of Malaysian durians, directly from orchard to table.
Built on craftsmanship, consistency, and cultural pride, Dury Dury presents durian not just as a fruit, but as a heritage experience Malaysians can proudly share with the world.
Core Brand Pillars
Brand Identity
The incorporation of batik-inspired patterns subtly pays homage to Malaysia's cultural heritage, adding a refined touch of national identity. Together, the modern typography and cultural elements create a premium yet proudly Malaysian visual signature, setting Dury Dury apart in the crowded durian market.
Website
In line with Dury Dury's brand positioning, we developed a refined, user-friendly e-commerce website that blends modern functionality with Malaysian heritage aesthetics.
The website features batik-inspired motifs and warm orange tones, reflecting authenticity and national pride while maintaining a polished, premium feel.
Every page is thoughtfully designed to build trust, enhance the shopping experience, and strengthen Dury Dury's image as Malaysia's most authentic durian brand.
Visuals
SEO
Social Media
Across multiple platforms including Facebook, Instagram, TikTok/ Douyin and Xiaohongshu (XHS), Dury Dury's content strategy centered on authentic storytelling, premium visuals, and Malaysian pride.
We highlighted orchard-to-table freshness, craftsmanship, and customer experiences to build trust and credibility.
Dury Dury's social media presence now stands as a digital reflection of Malaysia’s most authentic durian experience.
Marketing Strategy
Beyond brand awareness, our focus was on driving engagement and conversions through strategic campaigns and partnerships.
We developed seasonal promotions, corporate event packages, and tour guide incentive programs to attract both local customers and international tourists.
Through a seamless blend of online engagement (via social media and SEO) and offline experiences (store ambience, packaging, and service), Dury Dury strengthened its reputation as the benchmark of durian excellence in Kuala Lumpur.
Results
