CNB Amanah SEO Case Study by Legency Group

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Established in 2021, CNB Amanah Berhad is a licensed trust company under the Trust Companies Act 1949. As an ATCM member, it upholds integrity and professionalism, backed by a renowned 5-star-rated legal firm.

Challenges

Low online visibility for search engines.
Strong competition from established players
Minimal organic traffic

Solutions

We need to rework the pages from ground up, working on the on-page SEO, finding backlinks and creating new content for the site.

SEO Audit

Fixed technical issues, improved site speed, mobile responsiveness, and added schema markup.

Keyword Strategy

Targeted high-value terms like "will writing Malaysia" with blogs and optimized service pages.

Content Optimization

Created engaging articles addressing audience concerns, e.g., "The Importance of will writing in Malaysia.

Result

Improved Rankings: Achieved first-page rankings for 55 keywords, with 7 at #1 and 2 in the top 5 within 6 months.

Organic Growth: Impressions rose 370%, from 1.49K in July 2024 to 5.63K in November 2024.

Enhanced Authority: Positioned CNB Amanah as a thought leader in will writing through quality content.

Increased Inquiries: Boosted organic inquiries, reducing reliance on paid ads

SEO Results By Ahrefs

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Challenges

Solutions