BRANDING AND IDENTITY STRATEGY

A well-defined and consistent branding and identity build trust, foster loyalty, and help companies stand out. Together with our performance marketing done right, this will bring a huge impact to the market impression and sales.

Branding and Identity Strategy

Branding and identity strategy is a crucial long-term plan for managing and developing a brand to achieve specific business goals. It encompasses decisions on positioning, messaging, visual identity, and marketplace perception. A strong branding and identity strategy leads to increased awareness, loyalty, and sales, providing stability and trust during challenging times. Our experts will create a comprehensive strategy tailored to your product/service and industry, including branding/rebranding, positioning, unique selling points, and maintaining consistency through brand marketing.

MARKETING STRATEGY

Marketing Strategy

A marketing strategy is a comprehensive plan that outlines how a company will reach its target customers and achieve its business goals. It involves market analysis, identifying target audiences, setting objectives, developing a value proposition, and implementing tactics to communicate and promote products or services. A successful marketing strategy drives sustainable growth, builds customer relationships, and ensures competitiveness in a changing market. It helps companies understand customers, competitors, and market trends to make informed resource allocations.

Target Audience

Target
audience

Understanding who the company’s ideal customers are, including their demographics, interests, behaviours, and pain points.

Unique Selling Points

Unique Selling Points

Clearly defining the unique benefits and value that the company’s products or services offer to customers, and how they differentiate from competitors.

Marketing Mix

Marketing
mix

Determining the most effective combination of product, price, promotion, and place (distribution) to reach the target audience and achieve marketing objectives.

Communication Channels

Communication channels

Identifying the most effective channels to communicate and promote the company’s products or services to the target audience, such as social media, email, advertising, events, or content marketing.

Metrics and Measurement

Metrics and measurement

Setting specific goals and key performance indicators (KPIs) to track the success of the marketing strategy, such as sales, customer acquisition, conversion rates, or customer lifetime value.

Search Engine Optimization (SEO)

Search Engine Optimization (SEO)

SEO improves website visibility and ranking on search engines. It drives organic traffic, enhances brand awareness and credibility, and provides a competitive edge. A successful SEO strategy requires understanding the target audience and implementing best practices. Boost your website’s visibility and attract more visitors with our SEO services.

Investing in SEO is highly beneficial for your website. Contact us to discover how SEO can contribute to your business’s growth.

Google Advertising (SEM)

Search Engine Marketing (SEM)

Google Ads, or Search Engine Marketing (SEM), is an online advertising method that enables businesses to create and display ads on Google’s search engine results pages (SERPs) to target specific audiences. With over 5.6 billion daily searches, businesses can reach a wide audience and tailor their ads based on search queries, location, and more. Google Ads is cost-effective and offers various ad formats and placements to align with marketing goals. By leveraging Google Ads effectively, businesses can achieve their objectives and boost revenue.

Contact us for a free review of your business to find out what is the best marketing channel for you.

Web Development (UI/UX)

Web Development

Corporate website development is crucial for a company’s online presence and marketing strategy. The User Interface (UI) design, when aligned with branding, creates a consistent experience that reinforces the brand identity. User Experience (UX) design enhances user satisfaction, conversions, credibility, and provides a competitive advantage and cost savings. A well-designed website guides users, reduces abandonment, attracts and retains customers, boosts sales, and improves overall efficiency. Investing in UX design leads to user satisfaction, conversions, and cost savings, while good website design aids in SEO efforts.

If you have a website, share the address for a free review. If you don’t have one, contact us for a consultation on the ideal website for your business.

CONTENT MARKETING & ADVERTISING

Digital Branding - Content Marketing

We took a more human approach to create highly engaging graphic or video contents, driving targeted organic traffic and with paid Ads to encourage conversions. XXXXXXXXXXXXXXX
Social media management. Paid Ads.
– Facebook
Facebook advertising is a powerful online marketing tool that enables businesses to create targeted ads on the platform, driving brand awareness, generating leads, and increasing website traffic. With a well-planned strategy, businesses can achieve their marketing goals and boost revenue.

Why Facebook advertising is important:

Massive Audience

Massive audience

Reach billions of users with targeted ads.

Targeted Advertising

Targeted advertising

Deliver the right message to the right audience.

Cost Effective

Cost-effective

Control your budget and maximize ROI.

Measurable Results

Measurable results

Track performance and make data-driven decisions.

Flexibility

Flexibility

Choose from various ad formats and placements.

Social Media Marketing

Instagram advertising is crucial for businesses targeting a younger audience with a shorter sales cycle. With over 1 billion monthly active users, Instagram allows businesses to create visually appealing ads and target specific audiences based on demographics, interests, and behaviors. The platform offers various ad formats and analytics tools for measuring ad performance. Choosing between Facebook and Instagram advertising depends on the business’s target audience, goals, and budget. Understanding the differences between the two platforms is essential for making an informed marketing decision.

Contact us for a free business analysis and review of suitable marketing tools.

CREATIVE DESIGN

Creative Design

Eye-catching and captivating designs are not just visually appealing; they’re infused with strategic marketing value to drive conversions. In the realm of brand identity and communication, creative design plays a pivotal role. It serves as the visual voice of your brand, conveying messages, values, and personality to your target audience with clarity and impact.

Contact us today to get free consultation on your current branding and let us assist you further!

BRAND ELEVATION

Brand Elevation Services

Brand Elevation transcends traditional marketing by strategically enhancing your brand’s stature within its industry and among its target audience. It’s a comprehensive approach that focuses not only on increasing visibility but also on elevating the perceived value and reputation of your brand. Through meticulous positioning, storytelling, and consistent messaging, Brand Elevation aims to differentiate your brand from competitors and foster a deep, emotional connection with your audience.

VIDEOGRAPHY

Videography

In the digital age, Videography is a crucial tool for brands aiming to capture the attention and imagination of their audience. Beyond mere video production, it’s the art of visual storytelling that brings your brand’s narrative to life, creating compelling content that engages, informs, and inspires. Through expertly crafted videos, we convey your brand’s messages, values, and personality in a way that resonates deeply with viewers, turning abstract concepts into relatable stories that linger in the memory.

24/7 CUSTOMER SERVICE AND TELEMARKETING

Customer Service

In a world where customer expectations are higher than ever, providing round-the-clock support and proactive outreach is essential. Our 24/7 Customer Service and Telemarketing services ensure your brand maintains a constant, engaging presence, ready to interact with your audience at any moment. This commitment to accessibility and responsiveness not only meets customer expectations but exceeds them, fostering loyalty and trust in your brand.

Contact us to learn how our customer service could assist you to achieve your target sales revenue!

SMS BLASTING

SMS Blasting

SMS blasting, also known as SMS marketing, involves sending promotional messages to a large group of people via SMS. It is a cost-effective alternative to WhatsApp blasting and allows businesses to create personalized connections with customers. SMS blasting is an important tool in conversion marketing due to its high open rates, personalization options, cost-effectiveness, real-time communication, and opt-in approach. However, businesses should use it responsibly to avoid spamming or annoying customers.

Since it is fast and in text format, you could use SMS to promote time-sensitive and special events by sending bulk SMS marketing campaigns to a contact list from your database. Legency offers SMS Blasting service with fast delivery of customized messages based on your objective. Since it is fast and in text format, you could use SMS to promote time-sensitive and special events by sending bulk SMS marketing campaigns to a contact list from your database. Legency offers SMS Blasting service with fast delivery of customized messages based on your objective. We could send up to 3000 SMS per minute (50 SMS/second) to your target audience without any worries on the internet availability on their mobile devices.

We offer SMS blasting services for various countries, including Thailand, Vietnam, China, Bangladesh, and more.

WHY CHOOSE SMS BLASTING?

High open rates

SMS messages are highly likely to be opened and read promptly.

Broad reach

SMS reaches customers without requiring a smartphone or internet access.

Personalization

SMS messages can be tailored to individual recipients for better effectiveness.

Cost-effectiveness

SMS blasting offers a cost-effective marketing solution with a higher ROI.

Real-time communication

SMS allows businesses to engage customers instantly for time-sensitive promotions.

Opt-in approach

SMS targets customers who have opted to receive messages, ensuring higher engagement and conversions.

WHATSAPP BLASTING

WhatsApp Blasting

WhatsApp blasting is a marketing technique that involves sending promotional messages to a large group of people via WhatsApp. It offers two-way communication and supports multimedia elements like text, images, videos, and links. With over 2 billion monthly active users worldwide, WhatsApp provides a broad reach for businesses. In Malaysia alone, there are over 22 million active users. When deciding between WhatsApp and SMS blasting, businesses should consider their target audience, message content, and communication goals.

Contact us to learn more about WhatsApp blasting and its benefits for your business!