When it comes to keyword research, most advice out there tells you the same thing: use Google Keyword Planner, analyze competitors, and target high-volume, low-competition terms. But in today’s crowded e-commerce space, playing by the same rulebook as everyone else won’t give you an edge.
So, how do you find fresh, untapped keywords that not only bring in traffic but also convert visitors into buyers? Here are 10 innovative strategies to uncover the best keywords for your online store—without relying on the same overused SEO tools as your competitors.
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Not all keywords are created equal. A term with high search volume might seem tempting, but if it doesn’t match what people are actually looking to buy, it won’t drive sales. Instead of just targeting generic keywords, focus on buyer intent.
Example: Instead of optimizing for “best running shoes,” try “best running shoes for overpronation in the rain.” This phrase shows a specific problem (overpronation) and situation (rain), meaning it’s likely to convert better.
Most SEO tools ignore low-search-volume keywords, but these are often hidden goldmines. By identifying and optimizing for emerging trends before they go mainstream, you can get ahead of the competition.
Example: A few years ago, “dopamine dressing” (using bright clothing to boost mood) had almost no searches. Now, it’s a massive trend. Spotting terms like this early lets you dominate search results before competitors catch on.
Keyword research isn’t just about numbers—it’s about understanding how people talk about products in real life. AI and social listening tools help uncover these insights.
Example: If people constantly mention “eco-friendly” but don’t directly search for it, optimize for related terms like “sustainable packaging” before it becomes a saturated keyword.
People don’t just search for products—they search based on emotions and pain points. Understanding this can help you craft keywords that actually lead to sales.
Example: Instead of just targeting “best baby monitor,” try “baby monitor to prevent SIDS anxiety.” This appeals to the deeper emotional concern of parents, making them more likely to click and buy.
Did you know that many brands overlook their own internal search data? This is a goldmine for discovering what real customers are searching for.
Example: If people frequently search “wireless charger iPhone 15” on your store but you’ve only optimized for “best wireless chargers,” you’re missing an easy traffic opportunity.
Micro-influencers (those with 10K–100K followers) often set trends before they go mainstream. Tapping into their language and hashtags can help you discover keywords before they become widely used.
Example: A skincare influencer might start talking about “barrier repair skincare” before it blows up. Optimizing for this early lets you rank before the market gets competitive.
With the rise of Alexa, Siri, and Google Assistant, people now search using full sentences. Voice search-friendly keywords are becoming essential.
Example: Instead of “best budget laptop,” target “Which budget laptop is best for YouTubers in 2025?”
Shoppers often search with specific price expectations in mind. Using pricing-related keywords boosts conversions.
Example: Instead of “organic skincare,” try “affordable organic skincare for sensitive skin.”
SEO success takes time. But instead of waiting months to see if a keyword works, you can test it with a low-budget PPC campaign first.
Example: If an ad for “ergonomic desk chair for tall people” converts well, optimize your store for it.
When people are close to making a purchase, they often search for product comparisons or alternatives. These keywords attract high-intent shoppers who are actively deciding between options.
Example: If someone searches “best alternative to YETI cooler,” they’re already in purchase mode. If you sell a similar product, optimizing for this keyword can drive high-converting traffic to your store.
Most e-commerce stores rely on traditional SEO tools, but the real keyword goldmines come from understanding buyer intent, emotions, and emerging trends.
Start experimenting with these strategies today and see which ones bring the biggest impact to your store!
Which strategy do you find most interesting? Try one and track your results—you might be surprised at what works best!
